by Communications Staff | Dec 30, 2024 | Execution, General, Market Research, Strategy
In the crowded and often competitive Software as a Service (SaaS) landscape, building a product differentiation strategy is not just an exercise in marketing—it is a business-critical task. Software-focused companies thrive or fail based on their ability to stand out...
by Communications Staff | Aug 13, 2024 | Feedback, General, Market Research
Understanding why deals are won or lost is crucial for refining strategies, improving products, and ultimately increasing sales. Conducting Effective Win-Loss Calls, particularly through direct calls with customers and prospects, provides invaluable insights into the...
by Communications Staff | Aug 4, 2024 | Feedback, General, Market Research
The success of software as a service product launches often hinges on the insights gleaned from thorough market research. This process helps you understand their target audience, identify market needs, and gauge competitive landscapes. But, what facets of market...